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Developing a Strategic Marketing Plan
By Stephen C. Diamond
Fall 1984

The article presents some of the variables that should be considered in segmenting the market as a prelude to developing a strategic marketing plan.

<span style=\"font-weight: bold;\">Developing a Strategic Marketing Plan</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">By Stephen C. Diamond</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">Fall 198