The Lease Contract: Sales Tool Opportunities Out of Stock
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by James M. Johnson, Ph.D. and Barry S. Marks
Fall 1997 issue
An earlier Dun & Bradstreet study for the foundation analyzed the equipment leasing marketplace. It showed that when lessees are dissatisfied, "lack of communication" and "lessor inflexibility" head the list of reasons. This article looks at how to make the lease contract more palatable without giving away the store.
by James M. Johnson, Ph.D. and Barry S. Marks<br />Fall 1997 issue<BR><BR>An earlier Dun & Bradstreet study for the foundation analyzed the equipment leasing marketplace. It showed that when lessees are dissatisfied, "lack of communication" and "lesso
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