Framing as a Marketing Tactic for Equipment Leasing Out of Stock
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by Darrell Parker, Ph.D. and Martha Spears, Ph.D. Fall 1999 issue There are different attitudes toward risk. To market equipment leases to both financial and managerial decision-makers, it is highly useful to frame for uncertainty.
by Darrell Parker, Ph.D. and Martha Spears, Ph.D. Fall 1999 issue There are different attitudes toward risk. To market equipment leases to both financial and managerial decision-makers, it is highly useful to frame for uncertainty.
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